Wacky Wednesdays: Roller Babies

Posted on Aug 11 2010 - 10:00am by Mommy Posh

Happy Hump Day!

Our favorite drinking water, Evian has launched a new commercial that is blowing up cyberspace – Roller-skating babies!

Evian’s worldwide director of brand Michael Aidan said that the firm was trying to sell drinkers a “dream”.

He said: “In the majority of countries in recent years, our communication has been very fact-based.”

“But consumers expect more from a big brand – emotion, dream. This is what we want to achieve – hence this breakaway and back to roots campaign.”

This has to be the cutest and coolest thing I’ve ever seen.  Check out for yourselves below.

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