Olivia Wilde, 31, is stunning as the new face of H&M’s Conscious Exclusive collection and here’s a peek into the gorgeous line!
The brand’s environmentally-friendly line, which launches April 16 features pieces made with hemp, organic linen, organic silk, organic leather and recycled polyester and accoutrements.
Wilde co-founded Conscious Commerce, one of the brands featured in the collection, a few years ago with business partner Barbara Burchfield. The e-commerce site aims to connect brands with charities, and allows consumers to give back to charities as they purchase apparel,home goods and accessories that they would buy anyway.
“I think people assume the clothes will be dull, the fabrics uncomfortable and the design uninspiring. It’s like people think sustainability is a penance. This couldn’t be further from the truth, and the H&M Conscious Exclusive collection shows that sustainability is no compromise on style.”
I am totally obsessing over the ball skirt with white tee seen below…love love!
H&M’s Conscious Exclusive collection will launch in 200 stores and online on April 16.
What’s your favorite look from the new collection? Let us know in the comments!