Video: Celebrity Mom Launches Eco Friendly Line At H&M

Posted on Apr 9 2015 - 9:00am by Mommy Posh



Olivia Wilde, 31, is stunning as the new face of H&M’s Conscious Exclusive collection and here’s a peek into the gorgeous line!  

The brand’s environmentally-friendly line, which launches April 16 features pieces made with hemp, organic linen, organic silk, organic leather and recycled polyester and accoutrements.

Wilde co-founded Conscious Commerce, one of the brands featured in the collection, a few years ago with business partner Barbara Burchfield. The e-commerce site aims to connect brands with charities, and allows consumers to give back to charities as they purchase apparel,home goods and accessories that they would buy anyway.

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“I think people assume the clothes will be dull, the fabrics uncomfortable and the design uninspiring. It’s like people think sustainability is a penance. This couldn’t be further from the truth, and the H&M Conscious Exclusive collection shows that sustainability is no compromise on style.”

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I am totally obsessing over the ball skirt with white tee seen below…love love!

Olivia Wilde H&M


H&M’s Conscious Exclusive collection will launch in 200 stores and online on April 16.

What’s your favorite look from the new collection? Let us know in the comments!


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